Latifa El Hachem
Latifa El Hachem is a Lebanese artist and product designer whose life and art are testaments to resilience and the transformative power of creativity. Married at 17 and widowed seven years later during the Lebanese war, Latifa faced the daunting task of raising two daughters with no income.
Driven by determination, she balanced multiple jobs with her studies, ultimately graduating in Art Plastic and later from the École des Beaux-Arts – La Rochelle, France. After several years as an administrator, Latifa courageously embraced her true calling, establishing her atelier, Latifa-Art, in 2002. Initially focusing on the interplay of form and life within pewter, she expanded her artistic exploration to include painting on wood, glass, and canvas.
Inspired by beauty, history, and daily experiences, Latifa’s work spans diverse themes, including abstract, landscape, human, and religious subjects. She strives to capture the essence of a moment, inviting viewers to connect with her art on an emotional level and interpret it through their unique lens.
Latifa’s art is a testament to the power of resilience, transforming personal experiences into visual stories that resonate with emotion and universal themes of beauty, history, and the human spirit. Her work invites viewers to connect with her unique perspective and find their meaning within her evocative compositions.
Yasmine Dubois - Executive Assistant
Yasmine Dubois is the organizational backbone of Latifaart Atelier, serving as our dedicated Executive Assistant. With a strong background in administrative excellence and a passion for supporting creative endeavors, Yasmine ensures that the atelier’s operations run smoothly and efficiently. Her exceptional ability to manage complex schedules, coordinate intricate projects, and maintain impeccable client relations makes her an indispensable part of our team.
Fluent in Arabic, English, and French, Yasmine is a natural communicator who excels at fostering positive interactions with clients, partners, and suppliers from around the world. She approaches every task with meticulous attention to detail and a proactive mindset, anticipating needs and streamlining processes to enhance productivity.
Yasmine’s commitment to creating a supportive and inspiring environment allows our artists and designers to focus on their craft, knowing that every detail is expertly handled.
Yasmine’s dedication extends beyond administrative tasks; she is deeply invested in the success and artistic vision of Latifaart. Her warm professionalism and unwavering support contribute significantly to the welcoming atmosphere of our atelier, making every interaction a positive experience. We are incredibly fortunate to have Yasmine’s talent and commitment driving our daily operations.
Sophia Marchand - Marketing Manager
Sophia Marchand brings a sophisticated blend of strategic vision and creative execution to Latifaart Atelier as our Marketing Manager. With nearly a decade of experience in the luxury sector across Beirut and Dubai, Sophia has a proven track record of elevating brand profiles and engaging discerning audiences. Her deep understanding of digital landscapes and the unique cultural nuances of the Middle Eastern market ensures that Latifaart’s exquisite creations reach and resonate with art enthusiasts globally.
Passionate about the intersection of art, design, and innovative marketing, Sophia is dedicated to crafting compelling narratives that highlight the atelier’s distinctive craftsmanship and artistic integrity. She believes in building authentic connections with clients and partners, fostering a vibrant community around Latifaart’s vision.
Sophia’s commitment to excellence and her forward-thinking approach are instrumental in expanding our atelier’s reach and impact.